Well, I wear black more than I used to.
I’m not really sure what that has to do with green tho.
Did I mention I’m color blind? Is this T green or what?
I must confess I’ve started using the dryer on wash day.
But only partial dry, tired of those drying racks being up in the bedroom all week.
Yeah, its summer, but…
Here’s one popular vision for saving the planet: Roll out from under the sumptuous hemp-fiber sheets on your bed in the morning and pull on a pair of $245 organic cotton Levi’s and an Armani biodegradable knit shirt.
Stroll from the bedroom in your eco-McMansion, with its photovoltaic solar panels, into the kitchen remodeled with reclaimed lumber. Enter the three-car garage lighted by energy-sipping fluorescent bulbs and slip behind the wheel of your $104,000 Lexus hybrid.
Drive to the airport, where you settle in for an 8,000-mile flight—careful to buy carbon offsets beforehand — and spend a week driving golf balls made from compacted fish food at an eco-resort in the Maldives.
That vision of an eco-sensitive life as a series of choices about what to buy appeals to millions of consumers and arguably defines the current environmental movement as equal parts concern for the earth and for making a stylish statement.¹
You know, I can’t afford to do much, I’m just a middle class bureaucrat worrying about having a pension.
What difference can I make?
Some 35 million Americans regularly buy products that claim to be earth-friendly, according to one report, everything from organic beeswax lipstick from the west Zambian rain forest to Toyota Priuses. With baby steps, more and more shoppers browse among the 60,000 products available under Home Depot’s new Eco Options program.
Such choices are rendered fashionable as celebrities worried about global warming appear on the cover of Vanity Fair’s “green issue,” and pop stars like Kelly Clarkson and Lenny Kravitz prepare to be headline acts on July 7 at the Live Earth concerts at sites around the world.¹
I mean, I’m living green! What is this question? You doubt me?
I’m a sensitive guy, I buy organic, I got the eco-concious laundry soap.
I replaced my lights with low watt flourescents (CFLs)!
“There is a very common mind-set right now which holds that all that we’re going to need to do to avert the large-scale planetary catastrophes upon us is make slightly different shopping decisions,” said Alex Steffen, the executive editor of Worldchanging.com, a Web site devoted to sustainability issues….
It’s as though the millions of people whom environmentalists have successfully prodded to be concerned about climate change are experiencing a SnackWell’s moment: confronted with a box of fat-free devil’s food chocolate cookies, which seem deliciously guilt-free, they consume the entire box, avoiding any fats but loading up on calories.
The issue of green shopping is highlighting a division in the environmental movement: “the old-school environmentalism of self-abnegation versus this camp of buying your way into heaven,” said Chip Giller, the founder of Grist.org, an online environmental blog that claims a monthly readership of 800,000. “Over even the last couple of months, there is more concern growing within the traditional camp about the Cosmo-izing of the green movement — ‘55 great ways to look eco-sexy,’ ” he said. “Among traditional greens, there is concern that too much of the population thinks there’s an easy way out.”
The criticisms have appeared quietly in some environmental publications and on the Web.¹
Ah, the movement splinters and you blame me for losing focus?
I’m wary of the “50 simple things you can do to save the earth” approach to environmentalism and economic justice. Some things just aren’t that easy to do at the scale we need to do them. And this focus on tiny individual changes distracts us from demanding better environmental or economic decisions and actions from our elected and corporate leaders….
But there are cheering developments in the current wave of consumer interest in things green. For every weird and disheartening instance of hype — as covered recently in The New York Times, Home Depot’s Eco Choices marketing campaign encompasses everything from energy-efficient lightbulbs to electric chainsaws (not gas-powered!) — there are signs that people are becoming more sophisticated about how to root out the substance behind these claims….
There’s a lot of potential profit in it; why else would Home Depot be interested? That’s good news, too: hopefully it puts long-term pressure on companies like Home Depot not to kill the green cash cow with overpromises of eco-goodness.
I’m also heartened by the small but growing signs of political leadership. Mayor Mike Bloomberg had no particular reason to stick his political neck out on PlaNYC, except that he believes in it — there are probably easier ways to advance his well-established development agenda for the city’s brownfields and other real estate wastelands, as well as his national profile. Now, in concert with PlaNYC, the Bloomberg administration has launched the GreeNYC campaign, encouraging Gothamites to make 10 changes in our daily lives that will reduce the city’s carbon footprint (the amount of climate-disrupting carbon dioxide the city’s population as a whole adds to the atmosphere):…
How are these 10 tips of 2007 any different from the 50 simple things of 1987? Well, they are quite well-edited, for one thing. Rather than overpromising, these changes really will have a huge impact on cutting oil consumption, reducing energy use, increasing the clean power infrastructure, and cutting several kinds of serious environmental pollution if a significant percentage of city residents take them up….
These tips don’t involve purchasing anything we didn’t already buy before, but instead mean making changes in a few key purchases we were unlikely to give up anyway (the idea of giving stuff up has a long and vibrant currency in the environmental movement, but it’s a non-starter as far as the majority of Americans is concerned)….²
Yeah, that’s what I’m saying, be real, be realistic.
But no fluff, no glossing over reality - good or bad - no pulled punches.
Be real. Suck it up everyone, be real and make it happen.
Let’s not leave our grandchildren a dust bowl of a planet.
¹ Buying Into the Green Movement
By Alex Williams, The New York Times, Fashion & Style, July 1, 2007
² When Simple Things You Can Do Really Do Make a Difference
Emily Gertz, blog entry at worldchanging, June 30, 2007 12:19 PM